UNLV Associate Professor

Award Winning UNLV Associate Professor and Researcher.

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Athlete

Over 50 Marathons, 7 Ultramarathons and 1500+ miles ran

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About Academic

Anjala S. Krishen is an Associate Professor of Marketing and International Business at the Lee Business School at UNLV. Her interdisciplinary research interests include areas within decision making in rich environments, including heuristics and choice set design, e-marketing and social networking, and database marketing.

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About Athletic

Anjala S. Krishen began running after having her two daughters, Axenya and Sheen Kachen, around 1999. She would run during lunch breaks at her employer at the time, American Electric Power, and often after work as well or early in the morning. She decided to involve her children in running when they were very young. She began amateur competitive running with 5K distances and trained her daughters to run them as well.

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The Dichotomy Heuristic in Choice – How Contrast Makes Decisions Easier

In this book, we propose that there are multiple factors, such as the education process and the consumption environment, which work to simultaneously create an opposition framework. People are constantly exposed to rival products, which are positioned to be opposites even when they are often extremely similar in chemical content and physical appearance.

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Academic Achievements

Anjala S. Krishen is an Associate Professor of Marketing and International Business at the Lee Business School at UNLV.

UNLV Foundation Distinguished Teaching Award
Barrick Scholar Award
Over 40 published peer reviewed journal papers
2 Faculty Opportunity Awards (2014 and 2016).

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Athletic Achievements

Anjala S. Krishen has competed in over 50 marathons and 7 ultramarathons. She has recently ran a 100 mile marathon.

Running with Angels Ultramarathon 50 mi
Las Vegas Marathon
Hoover Dam Marathon
Los Angeles Marathon

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Watch my Tedx Talk

Opposition: The Light Outside of the Dark Box

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Watch my UNLV Creates Talk

Opposition – Creativity – Motivation together become Decontexualizing

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Anjala Krishen

UNLV Professor

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