Quoted

The resort dubbed its edgy ad campaign, “The Right Amount of Wrong.” Commercials ran during the Grammy Awards and Oscars. Print ads appeared in print and online, in Esquire and the Las Vegas Sun.

The ad played particularly well with a demographic that UNLV marketing students dubbed “the curious class.”

“They are a group of people who like to have fun and who have money,” said Anjala Krishen, an assistant marketing professor. “They are open minded and curious about things.”

Enthusiastic, contagiously passionate, tough, fair, knowledgeable, genuine, thorough and accessible are just a few of the words students use to describe UNLV Lee Business School Associate Professor of Marketing and International Business Anjala Krishen, Ph.D.

To cut through information clutter, companies like Cirque du Soliel use oppositional advertising to attract your dollars. Marketing professor Anjala Krishen explains the concept.

“The Internet has changed the way we feel about privacy and about trust,” says Dr. Anjala Krishen of UNLV. “We’re much more trusting about something we can’t see than you’d think we would be.”

Conducted by Assistant Professor Orie Berezan (California State University) and Associate Professors Carola Raab, Anjala Krishen and Curtis Love (University of Nevada) the study found that hoteliers held several misconceptions about their gay guests, and that social environment factors (not based on sexual orientation) had the greatest impact on whether guests in this segment of the market were loyal to a specific hotel.

UNLV professor Anjala Krishen, who teaches marketing and branding, said many brands are launched with strange-sounding names and pronunciations and go on to become successful businesses. The challenge for companies is to create unique brand names that can be marketed not only in their home nation but in countries around the world.

“We are now in a global marketplace. Because of the Internet and e-commerce, companies have to work even harder to find unique brand names that can represent them not only within one country but throughout the world,” Krishen said.