Published Articles
- Krishen, A.S., S. Agarwal, P. Kachroo, and R. Raschke (2016), “Framing the value and valuing the frame? Algorithms for child safety seat use,” Journal of Business Research, 69 (4), 1503-1509.
- Krishen, A.S. and M.J. Sirgy (2016), “Identifying with the Brand Placed in
Music Videos Makes Me Like the Brand,” Journal of Current Issues and Research in Advertising, 37 (1), 45-58. (Equal authors)
- Pomirleanu, N., P.R. Chennamaneni, and A.S. Krishen (2016), “Easy to please or hard to impress: Elucidating consumers’ innate satisfaction,” Journal of Business Research, 69 (5), 1914-1918.
- Bui, M. and A.S. Krishen (2015), “So Close Yet So Far Away: The Moderating Effect of Regulatory Focus Orientation on Health Behavioral Intentions,” Psychology & Marketing, 32 (5), 522-531. (Equal authors)
- Berezan, O., C. Raab, A.S. Krishen, and C. Love (2015) “Loyalty runs deeper than thread count: An exploratory study of gay guest preferences and hotelier perceptions,” Journal of Travel & Tourism Marketing, 32 (8), 1034-1050.
- Krishen, A.S., L. Trembath, and S. Muthaly (2015), “From Liking to Loyalty:
The Impact of Network Affinity in the Social Media Digital Space,” The DATA BASE for Advances in Information Systems, 46 (2), 30-42.
- Krishen, A.S. and M. Bui (2015), “Fear Advertisements: Influencing Consumers to Make Better Health Decisions,” International Journal of Advertising, 34 (3), 533-548. (Equal authors)
- Krishen, A.S., P. Kachroo, S. Agarwal, S. Sastry, and M. Wilson (2015), “Safety culture from an interdisciplinary perspective: Conceptualizing a hierarchical feedback-based transportation framework,” Transportation Journal, 54 (4), 516-534.
- Krishen, A. S., R. Raschke, P. Kachroo, M. LaTour, and P. Verma (2014), “Promote me or protect us? The framing of policy for the collective good,” European Journal of Marketing, 48 (3/4), 742-760.
- Krishen, A. S. and Han-fen Hu (2014), “How imperfect practice leads to imperfection:
A hierarchical linear modeling approach to frustration during an iterative decision,” Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 27, 90-101.
- Raschke, R., A.S. Krishen, and P. Kachroo (2014), “Understanding the components of information privacy threats for location-based services,” Journal of Information Systems, 28 (1), 227-242.
- Krishen, A., M. LaTour, and E. J. Alishah (2014), “Asian Females in an Advertising Context: Exploring Skin Tone Tension,” Journal of Current Issues and Research in Advertising, 35(1), 71-85.
- Nicholson, J., D. Nicholson, P. Coyle, A. Hardin, and A. Krishen (2014), “Exploring the Use of Virtual World Technology for Idea-Generation Tasks,” International Journal of e-Collaboration, 10(3), 44-62.
- Kirkendall, A. and A.S. Krishen (2014), “Encouraging Creativity in the Social Work Classroom: Insights from a Qualitative Exploration,” Social Work Education, December, 1-14.
- Brown, J., A. S. Krishen, and C. Dev (2014), “The Role of Ownership in Managing Interfirm Opportunism: A Dyadic Study,” Journal of Marketing Channels, 21(1), 31-42.
- Krishen, A.S., R. Raschke, P. Kachroo, M. Mejza, and A. Khan (2014), “Interpretation of Public Feedback to Transportation Policy: A Qualitative Perspective,” Transportation Journal, 53(1), 26-43.
- Zahay, D., J. Peltier, J., A. S. Krishen and D. Schultz (2014), “Organizational Processes for B2B Services IMC Data Quality,” Journal of Business and Industrial Marketing, 29(1), 63-74.
- Krishen, A. (2013), “Catch it if you can: How contagious motivation improves group projects and course satisfaction,” Journal of Marketing Education, 35(3), 220-230.
- Peltier, J., D. Zahay, and A. S. Krishen (2013), “A Hierarchical IMC Data Integration
Framework and its Impact on CRM System Quality and Customer Performance,” Journal of Marketing Analytics, 1 (1), 32-48.
- Raschke, R., A. S. Krishen, P. Kachroo, and P. Maheshwari (2013), “A combinatorial optimization based sample identification method for group comparisons,” Journal of Business Research, 66 (9), 1267-1271.
- Krishen, A. (2013), “First impressions count! Exploring the importance of website categorization,” International Journal of Computer Applications in Technology.
47 (1), 32-43.
- Krishen, A., A. Hardin, and M. LaTour (2013), “Virtual World Experiential Promotion,” Journal of Current Issues and Research in Advertising, 34, 263-281.
- Krishen, A. and P. M. Homer (2012), “Do opposites attract? Understanding opposition in promotion,” Journal of Business Research, 65 (8), 1144-1151.
- Bui, M., A. Krishen, and M. LaTour (2012), “When kiosk retailing intimidates shoppers: How gender-focused advertising can mitigate the perceived risks of the unfamiliar,” Journal of Advertising Research, 52(3), 1-18.
- Zahay, D., J. Peltier, J., and A. S. Krishen (2012), “Building the foundation for customer data quality in CRM systems for financial services firms,” Journal of Database Marketing & Customer Strategy Management. 19 (1), 5-16.
- Bui, M., A. Krishen, and K. Bates (2011), “Modeling regret effects on consumer post-purchase decisions,” European Journal of Marketing, 45 (7/8), 1068-1090.
- Krishen, A., R. Raschke, and P. Kachroo (2011), “A feedback control approach to maintain consumer information load in online shopping environments,” Information & Management, 48 (8), 344-352.
- Krishen, A. and D. Worthen (2011), “Body image dissatisfaction and self-esteem: A consumer-centric exploration and proposed research agenda,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 24, 90-106.
- Labrecque, L., A. Krishen, and S. Grzeskowiak (2011), “Exploring Social Motivations for Brand Loyalty: Conformity versus Escapism,” Journal of Brand Management, 18, 457-472.
- Krishen, A., R. Raschke, and M. Mejza (2010), “Guidelines for Shaping Perceptions of Fairness of Transportation Infrastructure Policies: The Case of the Vehicle Mileage Tax,” Transportation Journal, 49 (3), 24-38.
- Sirgy, et al. (2010), “Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-Being,” Social Indicators Research, 99, 375-390.
- Krishen, A., M. Bui, and P. Peter (2010), “Kiosk Retailing Environments: Exploring the Role of Regret and Variety on Consumer Behavior,” International Journal of Retail & Distribution Management, 38(3), 173-189.
- Close, A., A. Krishen, and M. LaTour (2009), “This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship,” Journal of Advertising Research, 49(3), 271-284. (First two authors contributed equally).
- Krishen, A. S., and K. Nakamoto (2009), “Improving Consumer Quality-Efficiency by Using Simple Adaptive Feedback in a Choice Setting,” International Journal of Computer Applications in Technology, 34(3), 155-164.
- Kheirandish, R., A. Krishen, and P. Kachroo (2009), “Application of Optimal Control Theory in Marketing: What is the Optimal Number of Choices on a Shopping Platform/Website?” International Journal of Computer Applications in Technology , 34(3), 207-215.
- Krishen, A. and K. Kamra (2008), “Perceived Versus Actual Complexity for Websites:
Their Relationship to Consumer Satisfaction,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 21, 104-123.
- Belanger, F., J. Everhart, W. Fan, A. Krishen, K. Nakamoto, D. Poteet, and C. Schaupp (2006), “Website Success Metrics: Addressing the Duality of Goals,” Communications of the ACM, 49(12), 114-116.
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